trademe.co.nz

trademe.co.nz is SSL secured

Free website and domain report on trademe.co.nz

Last Updated: 17th October, 2021 Update Now
Overview

Snoop Summary for trademe.co.nz

This is a free and comprehensive report about trademe.co.nz. The domain trademe.co.nz is currently hosted on a server located in United States with the IP address 151.101.130.137, where the local currency is USD and English is the local language. Our records indicate that trademe.co.nz is owned/operated by Trade Me Limited. Trademe.co.nz is expected to earn an estimated $7,646 USD per day from advertising revenue. The sale of trademe.co.nz would possibly be worth $5,581,809 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Trademe.co.nz receives an estimated 821,223 unique visitors every day - an insane amount of traffic! This report was last updated 17th October, 2021.

About trademe.co.nz

Site Preview: trademe.co.nz trademe.co.nz
Title: Trade Me
Description: New Zealand's largest online auction site and trading community. Free classifieds, auctions and community features including voice chat.
Keywords and Tags: auctions, business, classifieds, economy, new zealand, new zealand homes for sale, new zealand real estate, oceania, popular, regional, shopping, trade me, trade me jobs, trade me new zealand, trade me nz, trademe co nz, trademe new zealand, trademe nz, trademe property
Related Terms:
Fav Icon:
Age: Over 24 years old
Domain Created: 1st June, 1999
Domain Updated: 1st October, 2021
Domain Expires:
Review

Snoop Score

4/5 (Excellent!)

Valuation

$5,581,809 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 2,850
Alexa Reach: 0.0173%
SEMrush Rank (US): 38,103
SEMrush Authority Score: 75
Moz Domain Authority: 77
Moz Page Authority: 57

Rank By Country

Country Alexa Rank
Australia Flag Australia 2,470
India Flag India 76,131
New Zealand Flag New Zealand 4
United States Flag United States 23,198

Organic vs Paid (Google Ads)

Organic Paid
Keywords: 231,660 28
Traffic: 58,981 31
Cost: $8,649 USD $2 USD
Traffic

Visitors

Daily Visitors: 821,223
Monthly Visitors: 24,995,441
Yearly Visitors: 299,746,395
Note: All visitors figures are estimates.

Visitors By Country

Country Visitors (Unique) Percentage
Australia Flag Australia Daily: 18,888
Monthly: 574,895
Yearly: 6,894,167
2.3%
India Flag India Daily: 5,749
Monthly: 174,968
Yearly: 2,098,225
0.7%
New Zealand Flag New Zealand Daily: 736,637
Monthly: 22,420,911
Yearly: 268,872,516
89.7%
Other Daily: 22,994
Monthly: 699,872
Yearly: 8,392,899
2.8%
United States Flag United States Daily: 36,955
Monthly: 1,124,795
Yearly: 13,488,588
4.5%
Note: All visitors figures are estimates.
Revenue

Revenue

Daily Revenue: $7,646 USD
Monthly Revenue: $232,729 USD
Yearly Revenue: $2,790,900 USD
Note: All revenue figures are estimates.

Revenue By Country

Country Revenue Percentage
Australia Flag Australia Daily: $179 USD
Monthly: $5,435 USD
Yearly: $65,177 USD
2.3%
India Flag India Daily: $133 USD
Monthly: $4,048 USD
Yearly: $48,549 USD
1.7%
New Zealand Flag New Zealand Daily: $1,052 USD
Monthly: $32,032 USD
Yearly: $384,132 USD
13.8%
Other Daily: $0 USD
Monthly: $0 USD
Yearly: $0 USD
<0.1%
United States Flag United States Daily: $6,282 USD
Monthly: $191,214 USD
Yearly: $2,293,042 USD
82.2%
Note: All revenue figures are estimates.
SEO

Backlinks Analysis (SEMrush)

Backlinks: 11,397,921
Referring Domains: 20,577
Referring IPs: 19,123
Trademe.co.nz has 11,397,921 backlinks according to SEMrush. 91% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve trademe.co.nz's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
100% of trademe.co.nz's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.

Top New Follow Links

1
Source: https://www.inspire.net.nz/about/jobs.html
Target: https://www.trademe.co.nz/Browse/Listing.aspx?id=2539370168

2
Source: https://www.gladfieldmalt.co.nz/careers/
Target: https://www.trademe.co.nz/jobs/manufacturing-operations/other/listing-2527906882.htm?rsqid=ebe59b2dae0d477b9ebad562b5ed3ff6-001

3
Source: http://jswap.co.nz/careers/
Target: https://trademe.co.nz/2519135369

4
Source: http://jswap.co.nz/careers/
Target: https://trademe.co.nz/2544250819

5
Source: https://nzoutlet.co.nz/
Target: https://www.trademe.co.nz/Members/Feedback.aspx?member=5885978

Top Ranking Keywords (US)

1
Keyword: trade me
Ranked Page: https://www.trademe.co.nz/

2
Keyword: trade me nz
Ranked Page: https://www.trademe.co.nz/

3
Keyword: trademe nz
Ranked Page: https://www.trademe.co.nz/

4
Keyword: trademe property
Ranked Page: https://www.trademe.co.nz/property

5
Keyword: trade me new zealand
Ranked Page: https://www.trademe.co.nz/

Domain Analysis

Value Length
Domain: trademe.co.nz 13
Domain Name: trademe 7
Extension (TLD): conz 4

Page Speed Analysis

Average Load Time: 2.07 seconds
Load Time Comparison: Faster than 35% of sites

PageSpeed Insights

Avg. (All Categories) 79
Performance 62
Accessibility 98
Best Practices 80
SEO 73
Progressive Web App 82
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.trademe.co.nz/a/
Updated: 9th October, 2021

3.22 seconds
First Contentful Paint (FCP)
28%
43%
29%

0.04 seconds
First Input Delay (FID)
82%
5%
13%

Simulate loading on desktop
62

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for trademe.co.nz. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.6 s
The time taken for the first image or text on the page to be rendered.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Trademe.co.nz should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images — Potential savings of 25 KiB
Time to Interactive can be slowed down by resources on the page. Trademe.co.nz should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
25864
25864
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Trademe.co.nz should consider minifying CSS files.
Minify JavaScript — Potential savings of 11 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Trademe.co.nz should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
inline: {&q;NGRX_STATE&q;:{&q;meta&q;:{&q;buildR...
13318
11490
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Trademe.co.nz should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Trademe.co.nz should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles — Potential savings of 12 KiB
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Source Transfer Size (Bytes) Potential Savings (Bytes)
Other
5409
src/error-reporting.js
1480
src/url.js
1317
src/service-helpers.js
1286
src/config.js
1284
src/core/dom/style.js
1189
Avoid serving legacy JavaScript to modern browsers — Potential savings of 34 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
19595
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
15545
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
40
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 2,084 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
344198
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
197244
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
154037
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js
123278
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
95829
https://www.trademe.co.nz/a/?bof=PK2iGr7F
90959
https://www.googletagmanager.com/gtag/js?id=G-JJTLVXMBWX&l=dataLayer&cx=c
62310
https://cdn.ampproject.org/rtv/012109102127000/amp4ads-v0.mjs
57173
https://trademe.tmcdn.co.nz/photoserver/352x264p/1611692500.jpg
40271
https://trademe.tmcdn.co.nz/photoserver/352x264p/1616982647.jpg
38695
Avoid chaining critical requests — 7 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Trademe.co.nz should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 39 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Zone
Measure
1726.861
0.539
Zone:ZoneAwarePromise
Measure
1728.576
0.924
Zone:toString
Measure
1729.541
0.159
Zone:util
Measure
1729.885
0.315
Zone:legacy
Measure
1730.074
0.126
Zone:timers
Measure
1730.14
0.46
Zone:requestAnimationFrame
Measure
1730.533
0.167
Zone:blocking
Measure
1730.625
0.175
Zone:EventTarget
Measure
1730.753
1.547
Zone:on_property
Measure
1732.302
23.998
Zone:customElements
Measure
1756.247
0.453
Zone:XHR
Measure
1756.585
0.415
Zone:geolocation
Measure
1757.019
0.281
Zone:PromiseRejectionEvent
Measure
1757.253
0.247
Zone
Mark
1726.908
Zone:ZoneAwarePromise
Mark
1728.592
Zone:toString
Mark
1729.548
Zone:util
Mark
1729.892
Zone:legacy
Mark
1730.079
Zone:timers
Mark
1730.144
Zone:requestAnimationFrame
Mark
1730.538
Zone:blocking
Mark
1730.639
Zone:EventTarget
Mark
1730.757
Zone:on_property
Mark
1732.308
Zone:customElements
Mark
1756.257
Zone:XHR
Mark
1756.595
Zone:geolocation
Mark
1757.027
Zone:PromiseRejectionEvent
Mark
1757.258
gpt-tag-load
Mark
3890.89
gpt-first-ad-request
Mark
3982.566
gpt-first-ad-render
Mark
4515.479
is
Mark
4695.67
dr
Mark
4697.927
visible
Mark
4714.758
ofv
Mark
4714.817
mbv
Mark
4730.153
e_is
Mark
4730.408
ol
Mark
4756.452
pc
Mark
4854.846
Keep request counts low and transfer sizes small — 106 requests • 2,084 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
106
2134165
Script
47
1472992
Image
33
373073
Font
5
130527
Document
8
127004
Other
12
28924
Stylesheet
1
1645
Media
0
0
Third-party
101
2011263
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.10064499599024
0.016732977556808
0.0051341235415327
0.0017872340425532
0.0013012237386961
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 5 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-listing-listing-mo~df6d5108-es2015.7c23101d193b9cc9b42a.js
2280
497
https://www.trademe.co.nz/a/?bof=PK2iGr7F
657
288
https://www.trademe.co.nz/a/?bof=PK2iGr7F
1050
94
https://www.google-analytics.com/analytics.js
1496
52
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
1226
51
Avoid non-composited animations — 52 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of trademe.co.nz on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://trademe.co.nz/
http/1.1
0
36.885000299662
315
0
301
text/plain
https://www.trademe.co.nz/
http/1.1
37.373000290245
324.84100013971
892
0
302
text/html
https://www.trademe.co.nz/a/?bof=PK2iGr7F
h2
325.40500024334
1373.2300000265
90959
428774
200
text/html
Document
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
h2
1404.1400002316
1427.2429998964
95829
480220
200
application/javascript
Script
https://www.trademe.co.nz/images/frend/trademe-logo-no-tagline.png
h2
1415.9940001555
1460.4239999317
2272
1949
200
image/png
Image
https://trademe.tmcdn.co.nz/tm/fonts/StorySansWeb-Regular.woff2
h2
1430.8609999716
1518.8919999637
32643
32148
200
font/woff2
Font
https://trademe.tmcdn.co.nz/tm/fonts/StorySansWeb-Bold.woff2
h2
1465.4500000179
1524.4140001014
33347
32852
200
font/woff2
Font
https://trademe.tmcdn.co.nz/tm/fonts/StorySansWeb-Medium.woff2
h2
1465.7010002993
1547.306000255
33319
32732
200
font/woff2
Font
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620658213.jpg
h2
1500.0670002773
1548.2709999196
34959
34330
200
image/jpeg
Image
https://trademe.tmcdn.co.nz/photoserver/352x264p/1599692961.jpg
h2
1500.521000009
1554.4590000063
18005
17376
200
image/jpeg
Image
https://trademe.tmcdn.co.nz/photoserver/352x264p/1619858512.jpg
h2
1500.7500001229
1529.5979999937
22247
21618
200
image/jpeg
Image
https://trademe.tmcdn.co.nz/photoserver/352x264p/1616982647.jpg
h2
1501.0950001888
1561.5270002745
38695
38066
200
image/jpeg
Image
https://frend-assets.freetls.fastly.net/runtime-es2015.0291670bb173c91ad097.js
h2
1511.593000032
1577.7190001681
6459
17463
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
h2
1511.8550001644
1603.2920000143
24393
72534
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
h2
1512.316999957
1624.2470000871
344198
1428553
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
h2
1512.7400001511
1609.4030002132
154037
734943
200
application/javascript
Script
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
h2
1522.2550001927
1582.2020000778
26494
25864
200
image/jpeg
Image
https://www.trademe.co.nz/images/frend/homepage-kindness-promo-v3.png
h2
1544.7990000248
1603.9880001917
28464
28139
200
image/png
Image
https://frend-assets.freetls.fastly.net/raven.65fb6ea0963d85b4041b30308cc08a56.min.js
h2
1618.7720000744
1676.9340001047
14159
37135
200
application/javascript
Script
https://secure-nz.imrworldwide.com/v60.js
http/1.1
1667.4390002154
1771.8549999408
261
0
301
text/html
https://cdn-gl.imrworldwide.com/v60.js
h2
1772.2240001895
1795.8639999852
22272
21704
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~230c7ee9-es2015.23beb8af6ff5bd23102d.js
h2
2116.417999845
2174.5690000243
8492
34457
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~282178a5-es2015.d31fe02dfce66b8dd028.js
h2
2117.5090000033
2176.4660002664
5587
17547
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~0aba5ccc-es2015.c2487e2a0fb7afcabaa4.js
h2
2118.6239998788
2134.6729998477
7224
28604
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Main-main-module~Marketplace-landing-page-landing-page-module~Ma~5cfa51d9-es2015.b4b56caa7f6ed5232675.js
h2
2119.3500002846
2183.165000286
5144
16912
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Jobs-profile-profile-page-profile-page-module~Main-main-module~M~9a1b16f6-es2015.298cdcc49ba866c8b086.js
h2
2120.22300018
2135.2679999545
2511
13380
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Jobs-search-search-module~Main-main-module~Marketplace-book-cour~7da422e3-es2015.c456acd91e2520b3999b.js
h2
2121.0219999775
2135.7490001246
4371
26315
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-listing-listing-mo~87934912-es2015.37d54397c679212f99b7.js
h2
2121.7820001766
2173.3329999261
6647
19871
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-listing-listing-mo~df6d5108-es2015.7c23101d193b9cc9b42a.js
h2
2122.644000221
2194.9459998868
15820
80054
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Main-main-module~Marketplace-listing-listing-module~Marketplace-~722beffd-es2015.94a5612b6dce902b0edc.js
h2
2123.5030000098
2139.3229998648
4070
14054
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-search-search-modu~af6ef24f-es2015.b22d498fa5f57a39426e.js
h2
2124.4330001064
2175.1760002226
17472
101082
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~1a92a361-es2015.acd4fc7dbbe5d12fcfd6.js
h2
2125.3990000114
2185.1920001209
8123
40200
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~40de1fec-es2015.d8c04460a6ed0c8ac588.js
h2
2126.2300000526
2141.8710001744
5780
24494
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~521f4595-es2015.db597437ab61c16a81ef.js
h2
2127.0380001515
2182.0330000482
4715
19008
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~4eae4362-es2015.e39825cb104c9aa1ccaa.js
h2
2128.1230002642
2145.6619999371
11824
53456
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~a10e5923-es2015.0b26282f3b5d27e8ca93.js
h2
2128.9989999495
2146.7679999769
6690
26292
200
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https://acdn.adnxs.com/dmp/up/pixie.js
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https://secure.adnxs.com/px?id=1205559&t=2
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1407.73
9.182
1419.08
16.586
1437.669
5.077
1445.647
6.269
1451.928
19.073
1475.724
5.17
1483.383
46.263
1531.382
5.476
1546.49
27.141
1578.007
24.339
1608.919
31.288
1643.648
8.631
1655.053
41.657
1701.725
13.76
1735.06
5.265
1744.04
40.576
1785.876
8.277
1801.161
7.834
1810.003
16.946
1827.534
9.462
1837.46
9.496
1854.349
18.379
1872.762
288.027
2160.891
5.079
2168.685
23.083
2199.925
15.75
2217.835
6.124
2224.005
10.692
2242.894
7.367
2267.116
9.573
2308.794
5.355
2314.221
994.599
3308.862
30.93
3339.841
51.868
3391.941
8.773
3400.819
8.779
3409.619
51.231
3460.871
6.08
3469.7
11.58
3481.294
17.249
3498.56
15.282
3513.857
13.903
3535.556
5.081
3541.005
6.046
3548.678
11.396
3561.057
24.193
3585.322
12.251
3597.671
16.255
3614.015
14.102
3628.167
11.198
3644.459
10.066
3654.576
21.707
3676.317
6.347
3682.706
42.222
3725.666
13.036
3765.444
5.295
3782.611
94.375
3877.055
5.676
3891.461
7.65
3899.158
60.685
3965.18
7.461
3978.492
37.955
4023.129
6.147
4033.424
6.207
4039.691
8.848
4048.915
6.575
4055.906
25.166
4081.295
6.233
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5.107
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4134.618
5.999
4148.616
8.543
4157.231
5.899
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5.435
4177.796
6.821
4184.696
10.756
4195.783
5.611
4207.363
5.551
4224.046
5.909
4240.764
5.46
4257.452
6.164
4274.011
5.428
4290.649
6.105
4307.397
5.941
4324.079
6.433
4340.665
6.534
4348.25
17.844
4366.126
5.914
4373.977
5.979
4390.646
6.014
4407.628
6.592
4424.117
6.085
4457.42
5.179
4465.87
40.662
4506.596
5.361
4512.07
49.629
4561.745
7.702
4569.543
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4576.341
11.575
4590.114
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12.031
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5.611
4622.082
12.501
4636.309
5.633
4641.956
14.296
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7.483
4670.544
22.631
4695.742
8.543
4707.869
51.85
4763.807
8.05
4791.259
5.129
4796.401
26.003
4822.649
13.495
4842.807
17.873
4860.789
10.418
4882.084
5.196
4889.528
5.324
4895.955
14.955
4919.977
8.218
4934.712
7.364
4942.257
30.545
4990.592
26.973
5017.624
6.195
5023.881
12.792
5036.865
5.08
5042.742
12.984
5055.768
14.428
5070.237
13.494
5083.758
11.344
5100.523
15.12
5115.685
5.328
5121.059
11.289
5136.96
12.892
5153.397
5.221
5158.634
18.087
5178.668
5.89
5186.913
6.735
5193.723
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5.621
5213.057
5.28
5218.38
11.602
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7.999
5247.762
12.122
5259.917
6.176
5266.131
14.358
5285.517
11.945
5297.517
5.122
5302.708
27.711
5330.457
6.439
5337.967
12.189
5350.17
6.752
5356.966
17.263
5374.872
6.109
5381.267
6.267
5387.593
6.403
5399.562
6.217
5418.845
8.293
5457.278
5.573
5473.889
5.524
5490.588
5.407
5507.218
6.227
5523.892
6.192
5540.626
5.408
5557.2
5.356
5573.892
5.687
5607.277
5.385
5640.635
5.323
5657.245
5.208
5690.632
6.135
5707.299
5.266
5723.912
5.603
5740.685
6.093
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5.101
5773.946
5.117
5790.898
6.508
5807.36
7.503
5824.96
7.733
5842.976
7.346
5857.904
7.161
5874.16
7.94
5890.849
8.259
5907.666
7.079
5935.485
9.568
5945.087
5.32
5990.697
5.511
6007.299
5.632
6040.601
6.193
6074.032
6.334
6090.621
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6096.149
11.547
6124.053
6.081
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6.263
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6173.882
5.192
6190.561
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6207.251
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6215.337
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5.802
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6473.9
5.074
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

Largest Contentful Paint — 1.6 s
The timing of the largest text or image that is painted.
Time to Interactive — 2.7 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.109
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 1.6 s
The time taken for the primary content of the page to be rendered.

Opportunities

Properly size images — Potential savings of 128 KiB
Images can slow down the page's load time. Trademe.co.nz should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://trademe.tmcdn.co.nz/photoserver/352x264p/1611692500.jpg
39641
17819
https://trademe.tmcdn.co.nz/photoserver/352x264p/1616982647.jpg
38066
17111
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620658213.jpg
34330
16337
https://www.trademe.co.nz/images/frend/homepage-kindness-promo-v3.png
28139
14003
https://trademe.tmcdn.co.nz/photoserver/352x264p/1595156384.jpg
29524
13271
https://trademe.tmcdn.co.nz/photoserver/352x264p/1615655188.jpg
27254
12251
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620977711.jpg
25944
11662
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620977466.jpg
24929
11206
https://trademe.tmcdn.co.nz/photoserver/352x264p/1619858512.jpg
21618
9717
https://trademe.tmcdn.co.nz/photoserver/352x264p/1599692961.jpg
17376
7811
Reduce unused JavaScript — Potential savings of 387 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
344198
141118
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
197244
83039
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
154037
57738
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js
123278
53567
https://cdn.ampproject.org/rtv/012109102127000/amp4ads-v0.mjs
57173
31959
https://www.googletagmanager.com/gtag/js?id=G-JJTLVXMBWX&l=dataLayer&cx=c
62310
28644
Serve images in next-gen formats — Potential savings of 155 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://trademe.tmcdn.co.nz/photoserver/352x264p/1611692500.jpg
39641
17462.55
https://trademe.tmcdn.co.nz/photoserver/352x264p/1616982647.jpg
38066
17135.25
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620658213.jpg
34330
15677.45
https://www.trademe.co.nz/images/frend/homepage-kindness-promo-v3.png
28139
14829.85
https://trademe.tmcdn.co.nz/photoserver/352x264p/1595156384.jpg
29524
14143.4
https://trademe.tmcdn.co.nz/photoserver/352x264p/1615655188.jpg
27254
12842.05
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
25864
12621.65
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620977466.jpg
24929
12593.1
https://trademe.tmcdn.co.nz/photoserver/352x264p/1620977711.jpg
25944
12369.95
https://trademe.tmcdn.co.nz/photoserver/352x264p/1619858512.jpg
21618
10892.05
https://tpc.googlesyndication.com/simgad/3236532193860737432/downsize_200k_v1?w=600&h=314
35671
9331.1
https://trademe.tmcdn.co.nz/photoserver/352x264p/1599692961.jpg
17376
8685.25
Enable text compression — Potential savings of 163 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
196676
141960
https://cdn-gl.imrworldwide.com/v60.js
21704
15295
https://secure-gl.imrworldwide.com/storageframe.html
11047
7553
https://storage.googleapis.com/tm-frend-graffiti/index.html?gtmId=GTM-WKVT4M4
4194
2381
Avoid multiple page redirects — Potential savings of 420 ms
Redirects can cause additional delays before the page can begin loading. Trademe.co.nz should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://trademe.co.nz/
190
https://www.trademe.co.nz/
230
https://www.trademe.co.nz/a/?bof=PK2iGr7F
0

Diagnostics

Avoid an excessive DOM size — 1,248 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1248
Maximum DOM Depth
29
Maximum Child Elements
38
Reduce JavaScript execution time — 2.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.trademe.co.nz/a/?bof=PK2iGr7F
1719.716
606.133
4.54
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-listing-listing-mo~df6d5108-es2015.7c23101d193b9cc9b42a.js
996.379
902.447
1.88
Unattributable
291.483
49.777
0.272
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
247.892
233.184
3.985
https://cdn.ampproject.org/rtv/012109102127000/amp4ads-v0.mjs
233.31
162.956
4.816
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
137.996
135.05
0.77
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js
72.347
52.24
6.017
https://7c527f6508ca69cf998eadfe62bebce3.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
72.108
7.557
4.498
https://www.google-analytics.com/analytics.js
64.063
58.165
1.061
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
50.878
38.311
8.297

Metrics

Speed Index — 2.6 s
The time taken for the page contents to be visibly populated.
Total Blocking Time — 590 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 500 ms
Users could experience a delay when interacting with the page.

Opportunities

Reduce initial server response time — Root document took 1,050 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.trademe.co.nz/a/?bof=PK2iGr7F
1048.816

Diagnostics

Serve static assets with an efficient cache policy — 23 resources found
Trademe.co.nz can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://bam-cell.nr-data.net/1/47cb3689b4?a=143791470&v=1210.e2a3f80&to=NFEEMUVXXhVWAUBfCg0bMQBVcEIHWgdDWRcIYRQMGH1fBxglcWJKTA%3D%3D&rst=4166&ck=1&ref=https://www.trademe.co.nz/a/&ap=2.660186&be=1397&fe=4100&dc=2031&tt=501857371e232944&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1633806112095,%22n%22:0,%22f%22:326,%22dn%22:326,%22dne%22:326,%22c%22:326,%22ce%22:326,%22rq%22:326,%22rp%22:1375,%22rpe%22:1375,%22dl%22:1384,%22di%22:1624,%22ds%22:2031,%22de%22:2132,%22dc%22:4099,%22l%22:4100,%22le%22:4103%7D,%22navigation%22:%7B%7D%7D&fp=1463&fcp=1463&jsonp=NREUM.setToken
0
925
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Minimize main-thread work — 4.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
2518.094
Rendering
614.67599999999
Other
451.354
Style & Layout
363.051
Garbage Collection
201.456
Script Parsing & Compilation
89.758
Parse HTML & CSS
46.99
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/googlesans/v36/4UabrENHsxJlGDuGo1OIlLU94YtzCwZsPF4o.woff2
3.5709999501705
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3.719000145793
Reduce the impact of third-party code — Third-party code blocked the main thread for 850 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
689135
845.213
272467
0
246567
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195299
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120740
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32863
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21666
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17683
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9137
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5538
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680
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533
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Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
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98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of trademe.co.nz. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Trademe.co.nz may provide assistance to deaf or hearing-impaired users with captions on videos.

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that trademe.co.nz should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Angular
10.2.5
Hammer.js
2.0.7
core-js
core-js-global@3.7.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
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https://cdn.ampproject.org/rtv/012109102127000/amp4ads-v0.mjs
https://cdn.ampproject.org/rtv/012109102127000/amp4ads-v0.mjs.map
https://cdn.ampproject.org/rtv/012109102127000/amp4ads-host-v0.js
https://cdn.ampproject.org/rtv/012109102127000/amp4ads-host-v0.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://trademe.co.nz/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 1 vulnerability detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
Low

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
73

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for trademe.co.nz. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of trademe.co.nz on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page is blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
Blocking Directive Source

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
82

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of trademe.co.nz. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of trademe.co.nz on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 74
Performance 26
Accessibility 98
Best Practices 80
SEO 85
Progressive Web App 83
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.trademe.co.nz/a/
Updated: 9th October, 2021

3.35 seconds
First Contentful Paint (FCP)
31%
37%
32%

0.75 seconds
First Input Delay (FID)
54%
10%
36%

Simulate loading on mobile
26

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for trademe.co.nz. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.061
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Trademe.co.nz should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images
Images can slow down the page's load time. Trademe.co.nz should consider serving more appropriate-sized images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Trademe.co.nz should consider minifying CSS files.
Minify JavaScript — Potential savings of 11 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Trademe.co.nz should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
inline: {&q;NGRX_STATE&q;:{&q;meta&q;:{&q;buildR...
13535
11686
Reduce unused CSS
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Trademe.co.nz should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images
Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats — Potential savings of 49 KiB
Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://tpc.googlesyndication.com/simgad/300722748786022492?
55637
22834.2
https://www.trademe.co.nz/images/frend/homepage-kindness-promo-v3.png
28139
14829.85
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
25864
12621.65
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Trademe.co.nz should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 20 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
15420
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
5490
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
40
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.

Diagnostics

Avoids enormous network payloads — Total size was 1,726 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
344198
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
154233
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js?31063069
123278
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
95831
https://www.trademe.co.nz/a/
89781
https://www.googletagmanager.com/gtag/js?id=G-JJTLVXMBWX&l=dataLayer&cx=c
62310
https://tpc.googlesyndication.com/simgad/300722748786022492?
56513
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
55258
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
38845
https://www.googletagmanager.com/gtm.js?id=GTM-WKVT4M4
37160
Avoid chaining critical requests — 7 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Trademe.co.nz should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 31 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
Zone
Measure
1765.12
0.58
Zone:ZoneAwarePromise
Measure
1765.738
0.762
Zone:toString
Measure
1766.5
0.1
Zone:util
Measure
1766.861
0.139
Zone:legacy
Measure
1767.015
0.085
Zone:timers
Measure
1767.07
0.33
Zone:requestAnimationFrame
Measure
1767.455
0.045
Zone:blocking
Measure
1767.56
0.14
Zone:EventTarget
Measure
1767.686
1.214
Zone:on_property
Measure
1768.874
21.026
Zone:customElements
Measure
1790.353
0.146
Zone:XHR
Measure
1790.602
0.298
Zone:geolocation
Measure
1790.849
0.151
Zone:PromiseRejectionEvent
Measure
1791.012
0.088
Zone
Mark
1765.171
Zone:ZoneAwarePromise
Mark
1765.749
Zone:toString
Mark
1766.506
Zone:util
Mark
1766.867
Zone:legacy
Mark
1767.019
Zone:timers
Mark
1767.074
Zone:requestAnimationFrame
Mark
1767.459
Zone:blocking
Mark
1767.564
Zone:EventTarget
Mark
1767.691
Zone:on_property
Mark
1768.879
Zone:customElements
Mark
1790.366
Zone:XHR
Mark
1790.605
Zone:geolocation
Mark
1790.853
Zone:PromiseRejectionEvent
Mark
1791.015
gpt-tag-load
Mark
3438.483
gpt-first-ad-request
Mark
3531.034
gpt-first-ad-render
Mark
3921.664
Keep request counts low and transfer sizes small — 97 requests • 1,726 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
97
1767250
Script
43
1240954
Image
28
248584
Document
8
126894
Font
5
123323
Other
12
25751
Stylesheet
1
1744
Media
0
0
Third-party
92
1645540
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Largest Contentful Paint image was not lazily loaded
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0269084398607
0.014799641923385
0.0092812761614764
0.00461020591661
0.00461020591661
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Jobs-search-search-module~Main-main-module~Marketplace-book-cour~7da422e3-es2015.c456acd91e2520b3999b.js
8670
1663
https://www.trademe.co.nz/a/
2290
922
https://www.googletagmanager.com/gtag/js?id=G-JJTLVXMBWX&l=dataLayer&cx=c
13333
139
Unattributable
630
135
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
4603
120
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
14775
115
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
16980
112
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js?31063069
14670
105
https://www.trademe.co.nz/a/
3270
96
https://securepubads.g.doubleclick.net/tag/js/gpt.js
12463
92
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
3464
87
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
11100
85
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
4520
83
https://www.trademe.co.nz/a/
7320
82
Unattributable
989
79
https://pagead2.googlesyndication.com/bg/EoFyo3zKq1mkgzvYf9HJ3W9DhbWUwEn_nMzaMw4xO6A.js
17493
79
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
17618
77
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
14890
73
https://www.trademe.co.nz/a/
2188
68
https://www.trademe.co.nz/a/
2121
67
Avoid non-composited animations — 52 animated elements found
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Element Name
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of trademe.co.nz on mobile screens.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://trademe.co.nz/
http/1.1
0
22.454999852926
313
0
301
text/plain
https://www.trademe.co.nz/
http/1.1
22.975999861956
296.79000005126
879
0
302
text/html
https://www.trademe.co.nz/a/
h2
297.2979999613
1487.133000046
89781
416144
200
text/html
Document
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
h2
1512.3309998307
1523.2909999322
95831
480220
200
application/javascript
Script
https://www.trademe.co.nz/images/frend/trademe-logo-no-tagline.png
h2
1524.2500000168
1537.5439999625
2273
1949
200
image/png
Image
https://trademe.tmcdn.co.nz/tm/fonts/StorySansWeb-Regular.woff2
h2
1533.6710000411
1579.2789999396
32643
32148
200
font/woff2
Font
https://trademe.tmcdn.co.nz/tm/fonts/StorySansWeb-Bold.woff2
h2
1564.5230000373
1610.8339999337
33347
32852
200
font/woff2
Font
https://trademe.tmcdn.co.nz/tm/fonts/StorySansWeb-Medium.woff2
h2
1564.7279999685
1616.580999922
33319
32732
200
font/woff2
Font
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620658213.jpg
h2
1587.7910000272
1621.7669998296
15957
15328
200
image/jpeg
Image
https://frend-assets.freetls.fastly.net/runtime-es2015.0291670bb173c91ad097.js
h2
1594.7139998898
1643.9379998483
6459
17463
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
h2
1594.952999847
1649.0990000311
24197
72534
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
h2
1595.3879998997
1679.0739998687
344198
1428553
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
h2
1595.6999999471
1673.1030000374
154233
734943
200
application/javascript
Script
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
h2
1608.2969999406
1658.0389998853
26494
25864
200
image/jpeg
Image
https://www.trademe.co.nz/images/frend/homepage-kindness-promo-v3.png
h2
1638.5729999747
1683.1049998291
28464
28139
200
image/png
Image
https://frend-assets.freetls.fastly.net/raven.65fb6ea0963d85b4041b30308cc08a56.min.js
h2
1686.771000037
1710.2049998939
13963
37135
200
application/javascript
Script
https://secure-nz.imrworldwide.com/v60.js
http/1.1
1720.394999953
2086.5040000062
276
0
301
text/html
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~230c7ee9-es2015.23beb8af6ff5bd23102d.js
h2
2073.1259998865
2123.7259998452
8493
34457
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~282178a5-es2015.d31fe02dfce66b8dd028.js
h2
2073.6519999336
2093.7379999086
5587
17547
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~0aba5ccc-es2015.c2487e2a0fb7afcabaa4.js
h2
2074.2689999752
2094.6149998344
7224
28604
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Main-main-module~Marketplace-landing-page-landing-page-module~Ma~5cfa51d9-es2015.b4b56caa7f6ed5232675.js
h2
2074.8999998905
2126.8039999995
4947
16912
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Jobs-profile-profile-page-profile-page-module~Main-main-module~M~9a1b16f6-es2015.298cdcc49ba866c8b086.js
h2
2075.308999978
2095.4839999322
2511
13380
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Jobs-search-search-module~Main-main-module~Marketplace-book-cour~7da422e3-es2015.c456acd91e2520b3999b.js
h2
2075.824999949
2191.1069999915
4175
26315
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-listing-listing-mo~87934912-es2015.37d54397c679212f99b7.js
h2
2076.3520000037
2097.1019999124
6647
19871
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-listing-listing-mo~df6d5108-es2015.7c23101d193b9cc9b42a.js
h2
2076.9469998777
2098.9069999196
15820
80054
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Main-main-module~Marketplace-listing-listing-module~Marketplace-~722beffd-es2015.94a5612b6dce902b0edc.js
h2
2077.4949998595
2097.4029998761
4070
14054
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-landing-page-landing-page-module~Marketplace-search-search-modu~af6ef24f-es2015.b22d498fa5f57a39426e.js
h2
2078.0629999936
2105.3309999406
17472
101082
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~1a92a361-es2015.acd4fc7dbbe5d12fcfd6.js
h2
2078.6129999906
2103.2499999274
8123
40200
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Jobs-advertiser-advertiser-page-module~Jobs-home-page-home-page-module~Jobs-listing-listing-~40de1fec-es2015.d8c04460a6ed0c8ac588.js
h2
2079.1519999038
2189.5779999904
5584
24494
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~521f4595-es2015.db597437ab61c16a81ef.js
h2
2079.6759999357
2132.6160000172
4715
19008
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~4eae4362-es2015.e39825cb104c9aa1ccaa.js
h2
2080.2759998478
2096.7180000152
11824
53456
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~a10e5923-es2015.0b26282f3b5d27e8ca93.js
h2
2080.869999947
2101.4300000388
6690
26292
200
application/javascript
Script
https://frend-assets.freetls.fastly.net/Main-main-module-es2015.4da300a6b82c3196e602.js
h2
2081.4799999353
2141.5679999627
31419
142347
200
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https://secure-dcr.imrworldwide.com/cgi-bin/gn?prd=dcr&ci=nz-910615&ch=nz-910615_b01_Trade%20Me_S&asn=Trade%20Me&fp_id=&fp_cr_tm=&fp_acc_tm=&fp_emm_tm=&ve_id=&sessionId=yaljxki57eyqlzdjdcgmlstzwhs7w1633806159&prv=1&c6=vc,b01&ca=NA&c13=asid,P4384C180-D391-44DA-91B3-4789FEE3DB16&c32=segA,NA&c33=segB,NA&c34=segC,NA&c15=apn,&sup=1&segment2=&segment1=&forward=0&plugv=&playerv=&ad=0&cr=V&c9=devid,&enc=true&c1=nuid,lpbvm3cuwh47s50zpngq7zjwliore1633806159&at=view&rt=text&c16=sdkv,bj.6.0.0&c27=cln,0&crs=&lat=&lon=&c29=plid,1633806159548438&c30=bldv,6.0.0.602&st=dcr&c7=osgrp,&c8=devgrp,&c10=plt,&c40=adbid,&c14=osver,NA&c26=dmap,1&dd=&hrd=&wkd=&c35=adrsid,&c36=cref1,&c37=cref2,&c11=agg,1&c12=apv,&c51=adl,0&c52=noad,0&pc=NA&c53=fef,n&c54=oad,&c55=cref3,&c57=adldf,2&ai=root&c3=st,c&c64=starttm,1633806161&adid=root&c58=isLive,false&c59=sesid,&c61=createtm,1633806160&c63=pipMode,&uoo=&c68=bndlid,&nodeTM=&logTM=&c73=phtype,&c74=dvcnm,&c76=adbsnid,&c44=progen,&davty=0&si=https%3A%2F%2Fwww.trademe.co.nz%2Fa%2F&c66=mediaurl,&sdd=retry,~~retryreason,~~devmodel,~~devtypid,~~sysname,~~sysversion,~~manuf,&c62=sendTime,1633806160&rnd=132910
h2
5607.3570000008
5716.449999949
478
44
200
image/gif
Image
https://acdn.adnxs.com/dmp/up/pixie.js
http/1.1
5758.8009999599
5815.7549998723
3930
9139
200
application/javascript
Script
https://secure.adnxs.com/seg?add=20473078&t=2
http/1.1
5761.000999948
5838.8229999691
675
43
200
image/gif
Image
https://secure.adnxs.com/px?id=1205559&t=2
http/1.1
5763.2889999077
5845.4199999105
603
43
200
image/gif
Image
https://trc.taboola.com/1348367/log/3/unip?en=page_view
h2
5764.4769998733
5843.7759999651
688
0
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image/gif
Image
https://ib.adnxs.com/pixie?e=PageView&pi=97f740cf-10c8-474a-b73f-8ff54c6c3f49&it=1633806161771&v=0.0.20&u=https%3A%2F%2Fstorage.googleapis.com%2Ftm-frend-graffiti%2Findex.html%3FgtmId%3DGTM-WKVT4M4&st=1633806161770&et=1633806161771&if=1
http/1.1
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image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
1526.062
8.5
1536.297
12.56
1557.76
8.472
1566.246
6.964
1577.64
9.053
1588.633
33.305
1632.944
6.045
1639
34.11
1675.725
20.872
1701.173
16.925
1718.27
5.439
1725.37
29.889
1760.123
5.046
1770.912
5.708
1781.596
5.532
1790.303
33.79
1825.296
6.136
1835.846
13.308
1849.976
6.481
1856.934
8.668
1870.247
16.55
1886.81
230.6
2168.975
5.956
2231.092
831.294
3062.579
31.149
3093.742
9.114
3102.872
10.695
3117.575
20.43
3142.409
21.686
3164.257
9.275
3174.02
7.061
3183.594
12.359
3198.298
14.505
3212.843
24.005
3236.947
11.897
3248.875
12.377
3261.332
11.966
3273.369
9.01
3282.471
10.719
3293.255
12.47
3306.738
9.319
3316.102
28.776
3344.911
22.904
3367.85
34.665
3402.625
5.327
3409.821
6.104
3454.881
52.507
3511.361
19.796
3532.623
6.34
3539.844
28.774
3572.045
6.281
3586.181
5.562
3615.528
21.257
3652.941
5.439
3660.661
7.066
3679.548
5.667
3699.264
8.074
3760.835
5.584
3794.45
5.086
3841.008
12.48
3893.643
33.692
3931.611
36.524
3972.355
8.036
3980.403
6.656
3988.196
5.233
3995.882
5.601
4007.099
9.604
4032.839
6.82
4051.464
55.934
4107.449
6.706
4114.557
21.038
4140.903
6.41
4151.321
11.683
4177.643
6.07
4210.785
19.709
4234.993
11.573
4254.45
14.284
4273.774
11.525
4291.341
9.45
4306.033
10.45
4325.769
7.234
4337.056
14.523
4360.7
5.398
4366.133
11.823
4377.973
5.189
4384.118
14.457
4398.596
10.569
4413.802
11.612
4429.601
19.168
4453.209
7.06
4482.812
5.613
4621.474
8.182
4760.757
5.352
4927.477
5.317
4944.085
5.215
5160.879
5.463
5294.002
5.026
5310.731
5.304
5394.291
5.706
5631.313
9.857
5789.904
6.074
5810.691
5.03
5954.527
11.498
5966.038
5.465
6494.042
5.15
6560.639
5.08
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data
Script Treemap Data
Provide as required, for treemap app.

Metrics

First Contentful Paint — 2.1 s
The time taken for the first image or text on the page to be rendered.

Other

First Meaningful Paint — 3.0 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 4071 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Defer offscreen images — Potential savings of 25 KiB
Time to Interactive can be slowed down by resources on the page. Trademe.co.nz should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
25864
25864
Enable text compression — Potential savings of 11 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://cdn-gl.imrworldwide.com/novms/html/ls.html
12185
8665
https://storage.googleapis.com/tm-frend-graffiti/index.html?gtmId=GTM-WKVT4M4
4194
2381

Diagnostics

Serve static assets with an efficient cache policy — 20 resources found
Trademe.co.nz can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://bam-cell.nr-data.net/1/47cb3689b4?a=143791470&v=1210.e2a3f80&to=NFEEMUVXXhVWAUBfCg0bMQBVcEIHWgdDWRcIYRQMGH1fBxglcWJKTA%3D%3D&rst=3673&ck=1&ref=https://www.trademe.co.nz/a/&ap=7.657651&be=1507&fe=3632&dc=1996&tt=702b749f441fc0de&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1633806155949,%22n%22:0,%22f%22:299,%22dn%22:299,%22dne%22:299,%22c%22:299,%22ce%22:299,%22rq%22:299,%22rp%22:1489,%22rpe%22:1489,%22dl%22:1496,%22di%22:1690,%22ds%22:1997,%22de%22:2084,%22dc%22:3632,%22l%22:3632,%22le%22:3635%7D,%22navigation%22:%7B%7D%7D&fp=1544&fcp=1544&jsonp=NREUM.setToken
0
925
https://yaljxki57eyqlzdjdcgmlstzwhs7w1633806159.nuid.imrworldwide.com/
0
467
https://ads-cdn.loopaautomate.com/scripts/static/loopaSmartEvents.min.js
900000
5805
https://www.google-analytics.com/analytics.js
7200000
20399
https://js-agent.newrelic.com/nr-spa-1210.min.js
7200000
16251
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
86400000
55258
https://cdn-gl.imrworldwide.com/conf/P4384C180-D391-44DA-91B3-4789FEE3DB16.js
86400000
7121
https://cdn-gl.imrworldwide.com/v60.js
86400000
6987
https://acdn.adnxs.com/dmp/up/pixie.js
86402000
3930
https://looparesources.azureedge.net/resources.js
604800000
533
https://trademe.tmcdn.co.nz/photoserver/352x264p/1573101750.jpg
2678400000
26494
https://trademe.tmcdn.co.nz/photoserver/224x168p/1611692500.jpg
2678400000
17112
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620658213.jpg
2678400000
15957
https://trademe.tmcdn.co.nz/photoserver/224x168p/1616982647.jpg
2678400000
15897
https://trademe.tmcdn.co.nz/photoserver/224x168p/1595156384.jpg
2678400000
13838
https://trademe.tmcdn.co.nz/photoserver/224x168p/1615655188.jpg
2678400000
12317
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620977711.jpg
2678400000
11946
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620977466.jpg
2678400000
11690
https://trademe.tmcdn.co.nz/photoserver/224x168p/1619858512.jpg
2678400000
10566
https://trademe.tmcdn.co.nz/photoserver/224x168p/1599692961.jpg
2678400000
8585
Avoid an excessive DOM size — 1,148 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1148
Maximum DOM Depth
29
Maximum Child Elements
38

Metrics

Speed Index — 8.8 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 10.7 s
The timing of the largest text or image that is painted.
Time to Interactive — 16.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 3,150 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 1,660 ms
Users could experience a delay when interacting with the page.

Opportunities

Reduce unused JavaScript — Potential savings of 299 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
344198
141288
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
154233
59923
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js?31063069
123278
52790
https://www.googletagmanager.com/gtag/js?id=G-JJTLVXMBWX&l=dataLayer&cx=c
62310
28644
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
55258
23195
Reduce initial server response time — Root document took 1,190 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.trademe.co.nz/a/
1190.825
Avoid multiple page redirects — Potential savings of 1,410 ms
Redirects can cause additional delays before the page can begin loading. Trademe.co.nz should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://trademe.co.nz/
630
https://www.trademe.co.nz/
780
https://www.trademe.co.nz/a/
0

Diagnostics

Reduce JavaScript execution time — 7.5 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.trademe.co.nz/a/
5945.6239999999
1981.368
16.712
https://frend-assets.freetls.fastly.net/default~Jobs-listing-listing-module~Jobs-search-search-module~Main-main-module~Marketplace-book-cour~7da422e3-es2015.c456acd91e2520b3999b.js
3331.84
2797.596
3.036
Unattributable
865.04
159.048
1.06
https://tpc.googlesyndication.com/sodar/sodar2/224/runner.html
666.66
610.768
10.66
https://www.googletagservices.com/activeview/js/current/rx_lidar.js?cache=r20110914
414.064
307.208
8.676
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
397.804
388.72
2.524
https://securepubads.g.doubleclick.net/gpt/pubads_impl_2021100401.js?31063069
255.028
176.996
22.828
https://www.googletagmanager.com/gtag/js?id=G-JJTLVXMBWX&l=dataLayer&cx=c
146.628
132.392
10.52
https://www.google-analytics.com/analytics.js
121.6
105.984
3.844
https://567f91607237f7b3f4deb1024b2d8c8d.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.html
108.12
26.728
18.556
https://www.googletagmanager.com/gtm.js?id=GTM-5ZFBB63
107.408
65.696
29.824
https://cdn-gl.imrworldwide.com/novms/js/2/nlsSDK600.bundle.min.js
105.744
85.928
12.564
https://securepubads.g.doubleclick.net/tag/js/gpt.js
97.528
86.052
5.36
https://cdn-gl.imrworldwide.com/novms/html/ls.html
95.332
61.652
5.336
https://tpc.googlesyndication.com/sodar/sodar2.js
85.624
76.52
1.8
https://pagead2.googlesyndication.com/bg/EoFyo3zKq1mkgzvYf9HJ3W9DhbWUwEn_nMzaMw4xO6A.js
78.064
73.772
2.804
https://storage.googleapis.com/tm-frend-graffiti/index.html?gtmId=GTM-WKVT4M4
71.468
40.616
7.792
https://secure-gl.imrworldwide.com/storageframe.html
66.064
25.08
7.212
https://tpc.googlesyndication.com/safeframe/1-0-38/js/ext.js
58.632
24.008
1.988
https://www.googletagmanager.com/gtm.js?id=GTM-WKVT4M4
55.9
45.904
7.064
https://bam-cell.nr-data.net/1/47cb3689b4?a=143791470&v=1210.e2a3f80&to=NFEEMUVXXhVWAUBfCg0bMQBVcEIHWgdDWRcIYRQMGH1fBxglcWJKTA%3D%3D&rst=3673&ck=1&ref=https://www.trademe.co.nz/a/&ap=7.657651&be=1507&fe=3632&dc=1996&tt=702b749f441fc0de&af=err,xhr,stn,ins,spa&perf=%7B%22timing%22:%7B%22of%22:1633806155949,%22n%22:0,%22f%22:299,%22dn%22:299,%22dne%22:299,%22c%22:299,%22ce%22:299,%22rq%22:299,%22rp%22:1489,%22rpe%22:1489,%22dl%22:1496,%22di%22:1690,%22ds%22:1997,%22de%22:2084,%22dc%22:3632,%22l%22:3632,%22le%22:3635%7D,%22navigation%22:%7B%7D%7D&fp=1544&fcp=1544&jsonp=NREUM.setToken
54.236
53.036
0.528
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
53.232
0
30.076
Minimize main-thread work — 13.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
7467.608
Rendering
2115.0559999999
Other
1597.276
Style & Layout
1192.7
Garbage Collection
662.14
Script Parsing & Compilation
293.624
Parse HTML & CSS
144.784
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://fonts.gstatic.com/s/roboto/v29/KFOmCnqEu92Fr1Mu4mxKKTU1Kg.woff2
3.426999785006
https://fonts.gstatic.com/s/roboto/v29/KFOlCnqEu92Fr1MmEU9fBBc4AMP6lQ.woff2
4.600000102073
Reduce the impact of third-party code — Third-party code blocked the main thread for 3,450 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
688351
3061.796
339752
272.292
195301
74.136
21023
44.816
90390
0
25758
0
17681
0
7992
0
5543
0
688
0
533
0
Avoid `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://www.trademe.co.nz/images/frend/homepage-kindness-promo-v3.png
https://trademe.tmcdn.co.nz/photoserver/224x168p/1599692961.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1619858512.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1616982647.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1615655188.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1611692500.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1595156384.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620977711.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620977466.jpg
https://trademe.tmcdn.co.nz/photoserver/224x168p/1620658213.jpg
https://www.trademe.co.nz/images/frend/trademe-logo-no-tagline.png
98

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of trademe.co.nz. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Trademe.co.nz may provide assistance to deaf or hearing-impaired users with captions on videos.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that trademe.co.nz should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Links to cross-origin destinations are safe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Ensure CSP is effective against XSS attacks
Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
Description Directive Severity
No CSP found in enforcement mode
High

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Angular
10.2.5
Hammer.js
2.0.7
core-js
core-js-global@3.7.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js
https://frend-assets.freetls.fastly.net/vendor-es2015.3a55a9705376a8753c71.js.map
https://frend-assets.freetls.fastly.net/runtime-es2015.0291670bb173c91ad097.js
https://frend-assets.freetls.fastly.net/runtime-es2015.0291670bb173c91ad097.js.map
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js
https://frend-assets.freetls.fastly.net/polyfills-es2015.f7379248861f94a45d81.js.map
https://frend-assets.freetls.fastly.net/Main-main-module-es2015.4da300a6b82c3196e602.js
https://frend-assets.freetls.fastly.net/Main-main-module-es2015.4da300a6b82c3196e602.js.map
https://frend-assets.freetls.fastly.net/main-es2015.765ac420b1b6a0a16d62.js
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https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~a10e5923-es2015.0b26282f3b5d27e8ca93.js
https://frend-assets.freetls.fastly.net/default~Main-main-module~Marketplace-stores-stores-module~Motors-new-listing-new-listing-module~Prop~a10e5923-es2015.0b26282f3b5d27e8ca93.js.map
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No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://trademe.co.nz/
Allowed
Includes front-end JavaScript libraries with known security vulnerabilities — 1 vulnerability detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
1
Low

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
85

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for trademe.co.nz. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of trademe.co.nz on mobile screens.
Document uses legible font sizes — 100% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
100.00%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 97% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
101x18

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
83

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of trademe.co.nz. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of trademe.co.nz on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 151.101.130.137
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
FASTLY
Registration

Domain Registrant

Private Registration: No
Name:
Organization: Trade Me Limited
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 91/100
WOT Child Safety: 89/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: *.trademe.co.nz
Issued By: DigiCert TLS RSA SHA256 2020 CA1
Valid From: 30th June, 2021
Valid To: 31st July, 2022
Subject: CN = *.trademe.co.nz
O = Trade Me Limited
L = Wellington
S = NZ
Hash: 8fdf5249
Issuer: CN = DigiCert TLS RSA SHA256 2020 CA1
O = DigiCert Inc
S = US
Version: 2
Serial Number: 1377609395004247401797836137545771340
Serial Number (Hex): 010951631C326B5297CD11CD2B66A94C
Valid From: 30th June, 2024
Valid To: 31st July, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:B7:6B:A2:EA:A8:AA:84:8C:79:EA:B4:DA:0F:98:B2:C5:95:76:B9:F4
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crl

Full Name:
URI:http://crl4.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crl

Certificate Policies: Policy: 2.23.140.1.2.2
CPS: http://www.digicert.com/CPS

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertTLSRSASHA2562020CA1-1.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D:
11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47
Timestamp : Jun 30 23:33:53.289 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:20:D3:82:00:CD:12:13:5C:C2:83:8D:D6:
96:15:FA:29:0F:45:CB:70:D2:83:1D:5B:65:84:B7:EC:
60:73:F8:3D:02:20:73:81:A2:85:6A:9B:76:CD:A0:82:
91:6F:C4:73:94:93:FA:59:15:E7:DD:38:B0:1B:32:76:
EB:68:72:B8:8D:CB
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Jun 30 23:33:53.265 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:CA:E4:FF:2A:DD:B1:57:01:F5:CF:32:
5A:93:84:B7:E5:27:C4:6F:87:CA:69:30:BE:F4:F6:95:
35:37:00:B8:1D:02:20:1D:A2:0C:B4:40:96:50:7D:B0:
6E:9E:49:79:CF:28:D8:DB:3B:88:A3:08:0F:A1:48:26:
69:08:AF:5C:67:73:A8
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 51:A3:B0:F5:FD:01:79:9C:56:6D:B8:37:78:8F:0C:A4:
7A:CC:1B:27:CB:F7:9E:88:42:9A:0D:FE:D4:8B:05:E5
Timestamp : Jun 30 23:33:53.341 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:18:C6:7A:B4:06:17:FC:CF:E0:3B:13:63:
56:C3:DC:0F:E9:3F:73:A0:BB:4C:C3:AC:E7:E4:80:51:
FF:98:2D:DD:02:20:5D:C1:9C:3E:EA:EA:F9:53:75:34:
5B:FD:B4:3E:35:3B:4B:02:64:E5:88:0F:96:8C:26:E1:
F4:E2:57:E6:73:1D
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:admin.trademe.co.nz
DNS:api.trademe.co.nz
DNS:secure.trademe.co.nz
DNS:trademe.co.nz
DNS:www.trademe.co.nz
DNS:*.trademe.co.nz
Technical

DNS Lookup

A Records

Host IP Address Class TTL
trademe.co.nz. 151.101.130.137 IN 60
trademe.co.nz. 151.101.194.137 IN 60
trademe.co.nz. 151.101.2.137 IN 60
trademe.co.nz. 151.101.66.137 IN 60

NS Records

Host Nameserver Class TTL
trademe.co.nz. ns-cloud-c4.googledomains.com. IN 21600
trademe.co.nz. ns-cloud-c1.googledomains.com. IN 21600
trademe.co.nz. ns-cloud-c3.googledomains.com. IN 21600
trademe.co.nz. ns-cloud-c2.googledomains.com. IN 21600

CAA Records

Domain Flags Tag Class TTL
pki.goog 0 issue IN 300
amazonaws.com 0 issue IN 300
letsencrypt.org 0 issue IN 300
digicert.com 0 issue IN 300

MX Records

Priority Host Server Class TTL
5 trademe.co.nz. alt1.aspmx.l.google.com. IN 300
5 trademe.co.nz. alt2.aspmx.l.google.com. IN 300
10 trademe.co.nz. alt4.aspmx.l.google.com. IN 300
1 trademe.co.nz. aspmx.l.google.com. IN 300
10 trademe.co.nz. alt3.aspmx.l.google.com. IN 300

SOA Records

Domain Name Primary NS Responsible Email TTL
trademe.co.nz. ns-cloud-c1.googledomains.com. cloud-dns-hostmaster.google.com. 21600

TXT Records

Host Value Class TTL
trademe.co.nz. 8Jr2iiAFDw58Nshh2/JC+5S9jEt39ofCQlV7NNWo3drVJlDHaasGwSiN66TcM6qaciZrdrD/wckqc1JOrkd2QA== IN 300
trademe.co.nz. mgverify=c602634ba92e6ae08736d65b953dd95017687c06f07a6dd210c052843fe2c650 IN 300
trademe.co.nz. google-site-verification=aONrYCywZgma9iE1uCjwGK4uju_mxnIRySqkdbAyvXc IN 300
trademe.co.nz. google-site-verification=NPaXBcuJVX_jBkVG4ni3hTCJZuvwIQzpgCtD7iNfA4g IN 300
trademe.co.nz. docusign=df8c9877-d7f6-4dba-906e-3deaf31d67a2 IN 300
trademe.co.nz. google-site-verification=JJnDdFiuWaIure4nDwdE8Z8JWb5yPseuEGBbIUhNoKQ IN 300
trademe.co.nz. apple-domain-verification=x92R592O4w0OPY45 IN 300
trademe.co.nz. google-site-verification=ipxwgnhdng2IhWFE6e_QPvHDdDcmoYW7kBBgo4qzZIM IN 300
trademe.co.nz. v=spf1 IN 300
trademe.co.nz. facebook-domain-verification=5la0jpq4ziu7xolba1a82y9wxuqhvq IN 300

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Cache-Control: private,no-store,max-age=0,no-cache,must-revalidate
Date: 17th October, 2021
Connection: keep-alive
Content-Length: 435378
Content-Security-Policy-Report-Only: default-src 'self' tpc.googlesyndication.com; frame-ancestors 'self'; frame-src 'self' https://staticcdn.co.nz www.youtube.com www.facebook.com connect.facebook.net gsa://onpageload https://d2rf51x5ga9gxp.cloudfront.net https://api.trademe.co.nz/ https://auth.trademe.co.nz https://vimeo.com https://cdn.diakrit.com https://livetour.istaging.com https://vtc.virtualtourscreator.com.au https://app.cloudpano.com https://storage.googleapis.com https://www.google.com https://www.google.co.nz *.googlesyndication.com *.doubleclick.net *.imrworldwide.com trademe.wufoo.com my.matterport.com *.trademepayments.co.nz *.pingauth.trademe.co.nz https://vars.hotjar.com; font-src 'self' data
X-DNS-Prefetch-Control: off
Expect-CT: max-age=0, report-uri="https://sentry.io/api/1279183/security/?sentry_key=990566bb4d5d4445ae67eba309f51cfd"
X-Frame-Options: SAMEORIGIN
X-Download-Options: noopen
X-Content-Type-Options: nosniff
X-XSS-Protection: 1; mode=block
Pragma: no-cache
Accept-Ranges: bytes
Vary: Origin, Accept-Encoding
Strict-Transport-Security: max-age=31536000
X-UA-Compatible: IE=Edge

Whois Lookup

Created: 1st June, 1999
Changed: 1st October, 2021
Expires:
Registrar: iwantmyname
Status:
Nameservers: ns-cloud-c2.googledomains.com
ns-cloud-c3.googledomains.com
ns-cloud-c4.googledomains.com
Full Whois: % Terms of Use
%
% By submitting a WHOIS query you are entering into an agreement with Domain
% Name Commission Ltd on the following terms and conditions, and subject to
% all relevant .nz Policies and procedures as found at https://dnc.org.nz/.
%
% It is prohibited to:
% - Send high volume WHOIS queries with the effect of downloading part of or
% all of the .nz Register or collecting register data or records;
% - Access the .nz Register in bulk through the WHOIS service (ie. where a
% user is able to access WHOIS data other than by sending individual queries
% to the database);
% - Use WHOIS data to allow, enable, or otherwise support mass unsolicited
% commercial advertising, or mass solicitations to registrants or to
% undertake market research via direct mail, electronic mail, SMS, telephone
% or any other medium;
% - Use WHOIS data in contravention of any applicable data and privacy laws,
% including the Unsolicited Electronic Messages Act 2007;
% - Store or compile WHOIS data to build up a secondary register of
% information;
% - Publish historical or non-current versions of WHOIS data; and
% - Publish any WHOIS data in bulk.
%
% Copyright Domain Name Commission Limited (a company wholly-owned by Internet
% New Zealand Incorporated) which may enforce its rights against any person or
% entity that undertakes any prohibited activity without its written
% permission.
%
% The WHOIS service is provided by NZRS Limited.
%
version: 8.7
query_datetime: 2021-10-17T15:05:34+13:00
domain_name: trademe.co.nz
query_status: 200 Active
domain_dateregistered: 1999-01-06T00:00:00+13:00
domain_datelastmodified: 2021-01-10T03:13:08+13:00
domain_datecreated: 1999-01-06T00:00:00+13:00
domain_delegaterequested: yes
domain_signed: no
%
registrar_name: iwantmyname
registrar_address1: PO Box 11671
registrar_city: Wellington
registrar_postalcode: 6142
registrar_country: NZ (NEW ZEALAND)
registrar_phone: +64 6 8880031
registrar_fax: +64 6 8880031
registrar_email: help@support.iwantmyname.com
%
ns_name_01: ns-cloud-c4.googledomains.com
ns_name_02: ns-cloud-c2.googledomains.com
ns_name_03: ns-cloud-c3.googledomains.com
ns_name_04: ns-cloud-c1.googledomains.com
%
% Additional information may be available at https://www.dnc.org.nz/whois/search?domain_name=trademe.co.nz
%

Nameservers

Name IP Address
ns-cloud-c2.googledomains.com 216.239.34.108
ns-cloud-c3.googledomains.com 216.239.36.108
ns-cloud-c4.googledomains.com 216.239.38.108
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